Challenge:
Create an identity for PetSmart's services business.
 
Solution:
We created a cohesive look and feel for the services business that laddered up to the master PetSmart brand identity. It included a family of logos, a coordinating color palette, and a clean, crisp execution of photography that positioned the well-groomed, trained, and cared-for pet as the hero in all the images. The new identity lives in all PetSmart platforms (in-store, and digital).