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Puppy Campaign
Creative Strategy and Creative Leadership
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Puppy Campaign
Creative Strategy and Creative Leadership
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Puppy Campaign
Creative Strategy/Creative Leadership/TV Concept Development/Production
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Puppy Campaign
Creative Strategy/Creative Leadership/TV Concept Development/Production
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PetSmart Master Brand
Creative Strategy/ Creative Leadership
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Challenge:
PetSmart struggled with maintaining a brand identity that 1) wasn't copied by their competitors; and 2) wasn't overrun by their vendor community screaming all of their messages at the same time positioning PetSmart as a house of brands versus a branded house.
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Solution:
Developed cross-platform branding with a consistent color and photography strategy, as well as, a copy strategy that acknowledged how pets enrich our lives, while positioning PetSmart as the expert in the category. We created a consistent way of communicating to the customer from PetSmart's voice and not from each individual vendor's voice
VALERIE ANN LEDERER
CREATIVE DIRECTION | CREATIVE LEADERSHIP
About
ABOUT
"I am an accomplished creative director with a proven track record for building, inspiring, and leading teams in the development of engaging brand and marketing campaigns that live across print, digital, and broadcast/video. I excel at collaborating with internal stakeholders, agencies, and the creative team on the creation of strategies and compelling designs that engage the customer and drive traffic."
CONTACT
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